Types of Message: With the new regulation, the DLT-defined domestic routes are as follows. It means that customers can choose to receive promotional text from a company even if they have activated DND. ![]() The new regulation gave control to consumers/mobile subscribers by offering a time-window where they can manage their preferences based on a specific time or day and allow receipt of certain kinds of promotional messages. With the updated regulations, business owners/principal entity have to register Sender ID and Templates on the DLT platform and get those approved.Ĭustomer Preference and Consent: Prior to DLT, customers were either on National Do Not Disturb Registry (DND) or not. Sender ID & Template Registration: Prior to DLT, bulk SMS service providers used to approve Sender IDs and templates. With the updated regulations, business owners/principal entity who wants to send SMS to their customers in India have to sign-up and complete the registration process on DLT platform. Registration with TRAI: Prior to DLT, only service providers/telemarketers were required to register with TRAI. See below for an overview of this process. These include a new registration process, new message categorization, as well as restrictions around how to send messages. See more information here.ĭLT has brought many changes to the way SMS is sent in India. Please note that if you are an international enterprise and you would like to send A2P SMS to recipients in India, you can leverage Amazon Pinpoint’s International Long Distance Operator (ILDO) routes. You will not be able to send A2P SMS to Indian recipients using domestic routes if you do not register on the DLT platform. If you don’t send text messages to recipients in India then DLT registration doesn’t apply to you. DLT registration is a concept that is unique to the SMS industry in India. Every business entity who wants to send Application-to-Person (A2P) SMS to their end users in India using domestic routes will need to register their business and use case on the DLT platform. To implement this, TRAI adopted a block-chain technology called the Distributed Ledger Technology (DLT) platform. In 2018, the Telecom Regulatory Authority of India (TRAI) released The Telecom Commercial Communication Customer Preference Regulation (TCCCPR) to regulate text messaging in India. Introduction to new regulations and DLT platform Amazon Pinpoint now supports submitting the Principal Entity ID (PEID) and Template ID using the Send Message API. ![]() Amazon Pinpoint is making it easier for you to send application-to-person (A2P) SMS to Indian recipients using domestic routes. SMS sending requirements, depending on locale, can include restrictions on origination identity used, messages content, or the routes used to deliver to recipients. Amazon Pinpoint supports SMS in over 200 countries and territories, but SMS sending requirements can vary by recipient destination. SMS has one of the highest open rates of all customer communications channels, and is popular with application builders for both transactional use cases like appointment reminders or asynchronous use cases like a SMS chatbot.
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